Brennan Palmer is a marketer and a business operator. He wrote the book that hands you the seven principles behind why people buy, so you can spot good marketing and bad marketing for the rest of your life.
Get The BookRead it tonight for $4.99.
Brennan is a marketer and a business operator, not a guru selling from the sidelines. He owns and operates self-storage and runs a marketing company.
He has sold everything from seven dollar products to twenty thousand dollar offers, across many different markets. That is why these principles hold up for whatever you sell, at any price, in any town.
Then he tested the whole thing on the most boring product he could find. Self storage. A metal box with a concrete floor and a door. No brand loyalty, no excitement, nothing to hide behind.
If the seven principles can move a metal box, they can move whatever you sell.
It is about seventy-five pages. You can read it in one sitting. It does not chase the trick of the month, because tricks stop working. It works on why people buy, and people do not change.
By the last page you think like a marketer. You will look at any ad, email, or offer and see exactly why it works or why it leaks. Then you can go find the leaks in your own marketing and fix them yourself.
Read it tonight for $4.99. By this time next week you will have found the biggest leak in your marketing and started closing it.
Get The BookOne sitting. Seventy-five pages. A skill you keep.