For businesses already running marketing, not startups
Turn More of Your Marketing Into Actual Sales
Seven marketing principles, built on human behavior, not tactics that expire. A short book you can read tonight for $4.99.
Instant access. Read it in one sitting.
A fair warning before you buy
This book is for businesses already running marketing. If you have ads, a website, SEO, Google Maps, or an agency, and you know deep down it could be working harder, this was written for you.
If you are pre-launch, still piecing your business together, or not running any marketing yet, this will be worthless to you. Not because it is bad. Because it fixes and sharpens marketing you already have, and there is nothing to sharpen if nothing is running.
If that stung a little and you are still reading, you are exactly who I wrote it for.
You put money into marketing every month.
Do you actually know what it is buying you?
Ads. A website. Maybe an agency. Maybe someone on your team who handles it.
Not the vanity numbers. Not clicks and likes and impressions.
Sales. Actual customers who paid you.
Most owners cannot answer that. And it is not their fault.
Because the money does not leak out where you can see it.
That leak is the quietest thing in your business.
The person who almost bought does not send an angry email. They do not call to explain. They just leave, and you never hear a word.
You write it off as a slow week. It was not a slow week. It was a leak you could not see, costing you sales you will never know you lost.
Now the natural reaction is to say: I just need more leads.
More traffic. More clicks. Turn up the volume.
But be honest.
If getting more leads were easy, would you not have done it already?
The truth is you probably do not have a traffic problem.
You have a conversion problem.
The people are already coming. You already paid to bring them.
And most of them leave without buying, for reasons you could fix this week.
Who I am
Why you can trust the seven
My name is Brennan Palmer. I am a marketer.
I have sold all kinds of things. Seven dollar products. Consulting. High ticket offers worth tens of thousands. Different markets, different prices, the same job every time.
And I run a marketing company, where fixing this exact problem is the daily work. I spend the ad money. And I fix the marketing that wastes it.
So I did not pull these principles off a shelf. I learned them by selling, testing, and watching what actually moves people to buy.
And none of it depends on what you sell.
To prove that, the book tests every principle on the most boring product I could find. Self storage. A metal box with a concrete floor and a door. There is no story to tell, no craftsmanship to show, nothing exciting about it.
If a principle holds up there, it holds up anywhere. So it will hold up for whatever you sell.
Why it lasts
Why this does not go stale like everything else you have tried
Most marketing books hand you tactics, and tactics expire. The trick that worked two years ago is dead now.
This book is built on something that does not change. Human behavior.
The research backs every principle. Harvard found people would rather talk about themselves than take free money. In one study, six jam flavors outsold twenty-four by ten to one.
You do not need to know the studies to use the principles. This is not my opinion. It is how people are wired.
What is inside
Seven principles. One short book.
A quick taste of each.
Make it about them. Your customer is the hero. You are the guide. Most marketing gets this backwards and pushes away the exact people it is trying to attract.
Hook them and keep them reading. You have about one second to earn attention. I show you how to win it, and how to hold it long enough to sell.
Make an offer they cannot get anywhere else. Stop competing on price. Build an offer so good that saying no feels foolish.
Close every open loop. One unanswered question kills the sale, quietly, and you never hear why. I show you the five questions costing you money right now.
Tell them exactly what to do. Confusion kills momentum. One clear step beats a menu of options every time.
Capture and convert. Most visitors are not ready to buy today. Capture them, or lose them forever. Most businesses lose them.
Go back to the people who already know you. The easiest sale you will ever make is to someone who already trusts you. It is also the one almost everyone ignores.
Seven principles. One short book. You can read it tonight.
The payoff
What you walk away with
By the last page, you will not just have tips. You will think like a marketer.
You will drive past a billboard and see what is wrong with it.
You will land on a competitor's website and spot the leak in ten seconds.
You will read your own marketing the way your customer reads it, and you will finally see what they see.
Once you can see it, you cannot turn it off. And you can fix it, in your business, for the rest of your life.
Who it is for
Who this is for
You already run a business. You already spend on marketing, in-house or through an agency.
You have money moving. You just do not know if it is working, or where it leaks.
That is exactly who I wrote this for.
And if you pay an agency to handle your marketing, read this before you write the next check.
Because you are about to know what good marketing actually looks like. Then you can ask a simple question. Is my agency really doing this?
A lot of them are not. You deserve to know.
Who this is not for.
If you are starting from zero, with no business and no marketing yet, this is not your book. Not yet.
This is for people who already have something running and want more out of it.
What it costs
The price
The book is $4.99.
Less than a cup of coffee. Less than the tip you leave on lunch.
I priced it this low on purpose. It is brand new, fresh off the press.
I would rather put it in ten thousand hands at five dollars than a hundred hands at fifty.
And I will tell you straight what this is.
It is a low-risk way to find out if the way I think about marketing is worth more of your attention.
Read it. If even one principle plugs one leak, it pays for itself many times over.
Every day that leak keeps running, it keeps costing you. The book is five dollars. The leak is not.
Who wrote this
Brennan Palmer
I am a marketer. I have sold everything from seven dollar products to high ticket consulting, and I run a marketing company where fixing leaks like these is the daily work. I wrote this book to hand my own boys the principles that do not fail, no matter what they end up selling one day. It is in your hands now too.
Where the core of your business is the marketing. CoreMarketing.io
Order Your Book Below Now
Instant access. Read it in one sitting.
Common questions
A Few Questions You Might Have
How long is it?
Short on purpose. Seventy-five pages. Every page earns its spot. You can read it in one sitting tonight.
Is this for my type of business?
If you sell to people, yes. I use storage as the example because it is boring. The principles work for roofing, law, HVAC, consulting, medical, real estate, software, and everything in between.
I already know marketing. Is this too basic for me?
Maybe you know it. The real question is whether your marketing shows it. This book is about the gap between knowing and doing. Most businesses have that gap and never close it.
Why is it so cheap? What is the catch?
No catch. It is new, and I want it read. The low price is the point.
Will this actually work for me?
I cannot promise your results, and nobody honest can. What I can tell you is these are the same principles I use in my own marketing and for the clients who pay me to do it for them. Now they sit in a five-dollar book.
What happens next
The Moment You Order, The Book Is Yours.
No shipping. No waiting. No login to fight with. Your receipt and a backup link land in your inbox, and you can be reading chapter one tonight. Then pull up your own homepage and read it the way your customer reads it.